The best Google Ads Account structure

A good overview and the correct order are very helpful for the daily optimization of your Google ads. For this, you need a good structure for your Google Ads Account. But what does that mean? What are the parts of a Google Ads account and which is the best setup for these parts? This is an article for Google Ads beginners which explains the basic setup of a good Google Ads Account.

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What is GPT-3 and how you can use it?

GPT-3 could change the WWW  dramatically. It’s a language AI which can generate complete articles with one click. Only requirement: A short beginning of the article. GPT-3 is the abbreviation for “Generative Pre-trained Transformer 3”. It’s the third version of GPT, and was published in 2020. With 175 billion parameters the neural net behind GPT-3 is very powerful. 

The results are also very astonishing, accurate for a lot of languages. This is also one reason why access to GPT-3 was limited.  OpenAI, the company behind GPT-3, had concerns that the system could be exploited, for example to generate massive amounts of fake news or spam. But in the meantime OpenAI implemented enough security measures that should prevent this. Therefore lets have a closer look at GPT-3: 

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How to reduce your bounce rate

A bounce hurts! Or not? One of the evergreen Online Marketing questions: Is a high bounce rate bad? And as is often the case, the answer is: It depends on. If you have a bounce, because the searcher completed his search, it’s fine. But if the user is bouncing back to Google to search again and click on another site, then this is an alarm signal. So there are definitely situations when you shouldn’t have a high bounce rate. Because every bounce could cost you a lot of money. So in this article I want to show you how to reduce your website bounce rate  with a few simple steps.

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Google Indexing API with Python

If you have problems with indexing of new pages, although the quality of the pages is at a high level, then perhaps the Google Indexing API can help. IMPORTANT: Google recommends the use of the Indexing API ONLY for Job Posting and Live Streaming. But tests showed that you can index normal website content with the API as well. So you are doing this at your own risk, if you use the API for other content. Following you find a step-by-step tutorial how to set up the Google Indexing API with Python.

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PHP Simple HTML DOM Parser doesn’t work anymore – preg_match_all() Warning

Your script which uses the PHP Simple HTML DOM Parser doesn’t work anymore? Probably you or your webhoster have updated the PHP version. If you have enabled PHP error reporting, you should get the following warning:

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in D:\xampp\htdocs\test\simple_html_dom.php on line 1364

and for line 684 as well

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in D:\xampp\htdocs\test\simple_html_dom.php on line 684

But what’s wrong with the preg_macht_all(), why does it not work anymore? 

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IndexNow: What it is & how you can use the indexing service API


Normally you have to wait until a crawler finds your new page, crawls it, and passes it to the indexer, so finally your new page could be found in the search engine result pages. A long and cumbersome way. IndexNow wants to change that! With this service, you could tell search engines directly that you have a new URL that should be indexed. So search engines know immediately that there is a new URL and can prioritize crawl for these URLs. 

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Is native ads a sales driver?

In today’s world marketers are looking for new ways to reach their audience and increase their sales performance. But this is more and more difficult. Topics like banner blindness or ad blocker show that reaching new customers has never been so hard than today. For this reason, new advertising formats were invented. One of these is native advertising. But could native advertising fill the gap which other formats couldn’t? And more important: Is native advertising only for awareness or also for performance the right format?

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